Updates and reporting relevant to running events and keeping the connections that come out of them.
- Hilton Report Finds Meeting New People Is the Main Reason We Gather in 2026
July 16, 2026
Hilton's 2026 trends report on meetings and events finds that 49 percent of attendees say meeting new people and bonding with their team is their main reason for attending work events this year, and 45 percent plan to spend their free time at events networking.
- Event Professionals Expect Bigger Attendance and More Group Travel in 2026
July 16, 2026
Industry research compiled by Skift Meetings shows 60 percent of event professionals predict higher meeting attendance in 2026, and 86 percent of business travelers say they will travel more as a group this year, up from 73 percent the year before.
- Networking Has Become the Main Reason People Attend Business Events
July 16, 2026
Freeman's latest networking trends research finds that 58 percent of attendees name networking as their top reason for attending business events, up from 39 percent in 2021, and more than half say a strong networking experience alone is reason enough to come back.